Embedded Insurance in Record Time

Intro

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Banks and fintechs increasingly look to embedded insurance as a new revenue stream and a way to deepen customer relationships. But integrating insurance into existing digital channels can be slow and complex.

In this case, a leading bank used CLP Hub’s API-first architecture to embed insurance journeys directly into its mobile app — four times faster than with traditional PAS vendors.

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Client and Context

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Client: Tier-1 bank with a strong digital footprint
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Channel: Mobile app and online banking
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Goal: Offer insurance products as part of existing customer journeys (loans, cards, payments)
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The bank needed a flexible backend that would integrate cleanly into its existing stack and still meet local regulatory requirements.

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Challenges

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The bank faced several hurdles:
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1. Legacy bank systems not designed for insurance workflows
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2. Traditional PAS solutions with long implementation cycles and limited API capabilities
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3. Need to maintain a consistent UX inside the bank’s own app
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4. Strict requirements for security, data protection and regulatory compliance
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Time-to-market was critical — the bank wanted to go live within the same fiscal year.

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Solution: API-First Integration with CLP Hub

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The bank integrated CLP Hub as an insurance engine behind its digital channels.

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Key elements:
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Embedded Insurance API: ready endpoints for quotes, policy issuance, endorsements and payments
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Product configuration in CLP Hub: auto and other retail products tailored to the bank’s segments
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Sandbox environment: allowed the bank’s development team to test flows and edge cases in isolation
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Secure data exchange: aligned with local regulatory and security standards
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Within this setup, CLP Hub handled the insurance logic end-to-end, while the bank kept full control over the UX in its mobile and web apps.

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Results

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Time-to-market
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1. Integration and rollout were completed 4× faster compared to initial estimates with traditional PAS vendors.
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2. The first insurance journeys went live within weeks, not months.

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Business outcomes
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1. New commission revenue from insurance products sold through existing channels
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2. Higher customer engagement and retention, as insurance became part of everyday banking
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3. Ability to experiment with bundles (e.g. loan + insurance) without heavy IT projects
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“CLP Hub allowed us to add insurance to our app like any other modern API service —

without disrupting our core banking systems.”

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What’s Next

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The bank is now:
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1. Extending the product set (travel, device, lifestyle insurance)
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2. Testing dynamic offers based on customer behavior and risk profiles
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3. Exploring cross-border insurance propositions with partners